Mike Atkin Managing Director 7 Louisa Ward Marton Warwickshire CV23 9SA Tel: +44 (0)1926 633127 Fax: +44(0)1926 632750 Mob: +44(0)7887 661750 Email: mike.atkin@mjaassociates.com Articles » Study shows 4 critical failures in many loyalty platforms » Jane – The Invisible Customer » Mistakes in B2B Loyalty Marketing » Is your loyalty programme in a rut? » Database Marketing – Highs and Lows