Mike Atkin – CEO
A well-known industry expert with a highly regarded understanding of the loyalty sector, Mike’s specialist knowledge within the Loyalty/Customer Management Solutions market covers;
- Customer Management Strategy and operations best practices
- Single-brand programmes
- Co-branding
- Continuity campaigns
- Coalition/multi-partner programmes
Within the Global Loyalty Programmes market some of the major programmes successfully implemented – including the design, development, implementation and management are;
- Argos Premier Points
- Amex Membership Rewards
- Shell Smart
- Boots Advantage
- Marriott Rewards
- Specific initiatives with Tesco, Sainsburys, Chevron-Texaco, Somerfield, LloydsTSB, Asda, ExxonMobil, GE Capital, House of Fraser and Microsoft
These schemes incorporated the development of Loyalty Platforms, Smart and Mag-Stripe Cards, Contact Centres, Rewards sourcing and fulfilment and data management.
Mike has recently reviewed and benchmarked 40 global Loyalty Software Platforms and completed evaluation studies of capabilities on behalf of programme operators in the USA, South America, Europe, South Africa and Russia.
Mike is an Associate and Speaker at The Oxford Retail Futures Group (Said Business School-Oxford) and is European Business Editor for The Wise Marketer.
Richard Nutt – Technical Director
Richard has worked in loyalty and systems development for the past 16 years, working in both private and public sectors. Loyalty development and implementation has included major UK retail swipe card schemes, pan European chip card programmes, points bank initiatives ad banking payment systems. Most recently Richard has worked in the public sector introducing CRM and SMS text systems to raise awareness and use of public services and programmes.
