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Profile:
MJA Associates has gained both breadth and depth of understanding from
- designing and operating many loyalty programmes across many different industries
- identifying a series of 'best practices', which evolved from a strategic view of successful loyalty programmes
- developing a process-based model to guide the creation of successful programme strategies and structures
- the ongoing measurement of programme results to refine further the model and enable the continuous evolution of best practices.
MJA Associates have been involved in many different types of Loyalty Programme in both B-C and B-B including:
- Stand-alone small or large business
- Large retailer Centric Coalition
- JV Large retailer Coalition
- Currency exchange model
- Co-Branded Credit Card
- Retail Fuel Cards
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