Successful programmes rely heavily on the flexibility of the supporting technologies.
Having worked with many of the leading solutions providers in Europe, North America and Australasia, MJA Associates observe the following criteria when selecting a suitable software platform.
- An open architecture system that integrates into any data network
(probably Oracle-based in any Unix or Windows NT environment) - Incorporates the Clients legacy system record files
- Accepts incoming transaction records from any billing, POS, front-end terminal, e-commerce or revenue accounting system
- Standard XML format for communication with any web, wireless, PDA or POS device
- Best-of-breed database structure that can relate to many control tables quickly and efficiently
- Provides the front-end loyalty engine for card-based programmes
- Supports high volume and great scalability
- Enables Contact Centres to be linked via LAN or WAN via leased line or internet connection
- Provides direct-access capabilities to manage awards, bonuses, programme rules and full reporting at desktop
Loyalty Programmes require a four-part system that manages databases of detailed transaction data in these areas:
- Rules Engine
- Comprehensive accounting functions
- Inventory Management
- Customer Service interfaces
