Loyalty Platform Selection


MJA Associates use a tested methodology for loyalty and rewards platform evaluation and selection.

The identification, evaluation, and scoring of suppliers offering comprehensive outsourcing of the services needed to operate a loyalty programme is based on the following Key Decision Factors:

  • Requirements
    • Gather and document full requirements to meet existing operational needs of the program sponsor and anticipate additional requirements driven by strategy evolution
  • Scan to Fit
    • Match requirements set against known capabilities of leading solutions providers based on historical benchmarking criteria
    • Filter candidates based on additional factors including PCI compliance, database standards, and preferred operational models (license, hosted, SaaS)
  • Capability
    • Ensure that candidate suppliers have capabilities to meet requirements
    • Distinguish between core expertise and any areas “to be developed”
    • Document and categorise characteristics which set each supplier apart
  • Execution
    • Evaluate the ability of each supplier to deliver on the capabilities promised
    • Confirm interest in supporting diverse markets and existence of infrastructure to provide expected levels of operational support
  • Reward Delivery model
    • If required, prioritise candidates by reward and ancillary services offered
    • Evaluate benefits of alternative models for reward currency and programme liability management.
  • Pricing Model & Economics
    • Decipher and compare pricing models based on transactions, accounts, activity levels, subscription fees
    • Compare components of start-up and implementation costs
    • Forecast longer term cost of ownership for Client
    • Prepare quantitative evaluation of all points based on proposals received