Methodology
MJA Associates use a tested methodology for loyalty and rewards platform evaluation and selection.
The identification, evaluation, and scoring of suppliers offering comprehensive outsourcing of the services needed to operate a loyalty programme is based on the following Key Decision Factors:
- Requirements
- Gather and document full requirements to meet existing operational needs of the program sponsor and anticipate additional requirements driven by strategy evolution
- Scan to Fit
- Match requirements set against known capabilities of leading solutions providers based on historical benchmarking criteria
- Filter candidates based on additional factors including PCI compliance, database standards, and preferred operational models (license, hosted, SaaS)
- Capability
- Ensure that candidate suppliers have capabilities to meet requirements
- Distinguish between core expertise and any areas “to be developed”
- Document and categorise characteristics which set each supplier apart
- Execution
- Evaluate the ability of each supplier to deliver on the capabilities promised
- Confirm interest in supporting diverse markets and existence of infrastructure to provide expected levels of operational support
- Reward Delivery model
- If required, prioritise candidates by reward and ancillary services offered
- Evaluate benefits of alternative models for reward currency and programme liability management.
- Pricing Model & Economics
- Decipher and compare pricing models based on transactions, accounts, activity levels, subscription fees
- Compare components of start-up and implementation costs
- Forecast longer term cost of ownership for Client
- Prepare quantitative evaluation of all points based on proposals received
