Useful information:
Links:
Interesting reading:
Loyalty Marketing: The Second Act
Brian Woolf
Raphel Marketing
Loyalty Rules!
Frederick F. Reichheld
Bain & Company, Inc.
The Customer Delight Principle
By Timothy Keiningham and Terry Vavra NTC/Contemporary Publishing
Loyalty Marketing for the Internet Age
By Kathleen Sindell, Ph.D. Dearborn Trade Press, Chicago, IL, 2000.
Customer Specific Marketing: The New Power in Retailing
by Brian P. Woolf, Teal Books, Greenville, SC, 1996.
Customer Clubs and Loyalty Programmes: A Practical Guide
Stephan A Butscher, Ashgate Publishing Company, 1998.
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Fredrick F. Reichheld, Harvard Business School Press, 1996.
Customer Bonding, Pathway to Lasting Customer Loyalty
Richard Cross and Janet Smith, NTC Business Books, Lincolnwood, Il: 255 pp, 1995.
The One-to-One Future: Building Relationships One Customer at a Time
Don Peppers and Martha Rogers, Ph.D., Doubleday, 1540 Broadway, New York, NY 10036, 1993.
Relationship Marketing: Successful Strategies for the Age of the Customer
Regis McKenna, Addison Wesley Publishing Company, Inc., Reading, MA, 1991. |
